Promotional Badges
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Promotional Badges - an effective tool for stimulating sales. Promotion with badges as a prize has all the advantages of an every-ticket-wins lottery, additional advantages - badge may be part of a great game and acquires its own value as a object of collectioning.
The idea of coin-like badge as part of the package was developed and patented by our Company.
The first to benefit from this innovation was TM "Getman". Badge certifying the authenticity of vodka "Severin Nalivaiko" (TM "Getman", "To will, to fortune, to love!") Was placed on the cap of each bottle under the shrink film (cap). Removing it without damaging the packaging was impossible.
Later, promotional badge "Zhivchik" was adapted for the company "Obolon" for polyethylene bottles, polyethylene caps, as well as for highly productive lines of bottling.
Badges seriously increased the level of sales: in addition to the intrinsic value, they participated in the exchange lottery with cash prizes. Today, badges "Getman" continue to work for the brand - they are an object of collection, the nominal value of which is quite high.
Advantages of promotional badges:
- excellent tool for sales promotion
- do not require serious reconfiguration of equipment
- do not contact with the contents of the bottle
- serve as an additional control on unsealingserve as direct communication with the buyer in case of additional marketing
- activities (exchange for a prize, money lottery, etc.)
- are an independent oubject for collecting, which further enhances brand recognition.
